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The FSB Team


Fauzia Burke
Founder & President

Fauzia Burke is the President of FSB Associates, and has worked in book marketing and publicity for all of her professional life. She started in the marketing departments of John Wiley & Sons, Springer-Verlag, and Henry Holt. In 1995, Fauzia founded FSB Associates, one of the first firms to specialize in Internet publicity and marketing for publishers and authors

Since its inception, FSB Associates has executed more than one thousand successful book publicity campaigns.

Fauzia holds a B.A. in English Literature from Queens College.

Read more about Fauzia Burke.

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John Burke
Vice President & COO

John has worked for a number of publishers including Crown Publishers, McGraw-Hill, Addison Wesley, and John Wiley & Sons. He left the position of Sales Director at Springer-Verlag New York in 1996 to join FSB Associates to launch its Website development efforts.

John oversees the design, development, and maintenance of Websites, as well as all technology at FSB Associates.

John holds a B.A. in Psychology from the University of California, Santa Cruz.

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Anna Sacca
Senior Publicity and Branding Manager

Anna has demonstrated her skill as a very resourceful publicist for FSB Associates. She handles a wide range of topics and has built great relationships with both clients and online media.

Anna was born in Ukraine and speaks fluent Russian. She holds a B.A. in Journalism and Media Studies from Rutgers University.

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Michelle Fitzgerald
Senior Publicity and Branding Manager

Michelle has spent the majority of her professional career in the publishing industry. She began her career as an editorial assistant at John Wiley & Sons, and has worked in the marketing departments at Wiley, Chronicle Books, and Palgrave Macmillan/St. Martin's Press where she was most recently Marketing Director.

Michelle holds a B.A. in English from Bucknell University.

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"Your creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, FSB Associates is the premier "Go-To" online marketer."

—Bill Bradley, Former U.S. Senator & NBA Hall of Famer

more testimonials


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